+81 Magazine

Vol.74 Local Branding issue


In our third-ever branding special we give center stage to the oh-so distinctive visual identities one often finds gracing the logos, signage, packaging, shopping bags, print media, websites, and decor of smaller galleries, shops, hotels, restaurants, cafes, web media, and other local businesses. Particular attention is turned to the creators responsible for making brand images a reality through graphic, web, interior, or architectural design.


The issue kicks off with a look at artist Damien Hirst’s Newport Street Gallery, the attached cafe Pharmacy 2 that Hirst runs alongside restaurateur Mark Hix, and Hix’s own eatery Tramshed. We also pick up on the branding of Milanese shopping center 10 Corso Como and Hoshino Resorts, Japan’s leading hotel management company. Following this is a feature on city branding, or the logos and other visuals produced for communities that have chosen to hire official creative or communications directors. Finally, we bring the issue to a close by focusing on the identities of local brands that provide the goods or services they want in the location of their choosing to clientele only in that locale.


Expressing love for one’s hometown in a unique way is a failsafe recipe for attracting a following, and in this issue you will find a bevy of just this sort of brand.



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